Sports fans exist in a world of instant information and 24/7 availability. Having a website is the price of entry for any sports medium. Sportsnet.ca raises the bar by not only providing up-to-the-minute scores, stats and highlights, but by having one of the most complete statistical databases on every player in just about every sport.

Who's the money leader in golf, who has the most stolen base attempts in the AL, who has won the most face-offs in the NHL—the list is endless. Combine this with video highlights, interviews and commentary, a daily photo gallery plus the most extensive on-line blogs section and the new www.sportsnet.ca delivers the most complete on-line sports experience.


The Regional Advantage

The same successful formula for broadcast has been applied to www.sportsnet.ca, making the site truly responsive to our Home Team First strategy. Log onto Pacific region home page and your home team will be there front and centre; the same goes for West, Ontario and East. The site recognizes the unique interest of fans by region and serves the stories and ads that they want to see.


SPORTSNET.CA Growth

Listening to our fans has provided us with a distinct advantage when it comes to growing our website.

Always a fan favorite, we have continued with our free fantasy games and have the largest playoff hockey pool for the country in 2002 with over 21,000 entrants!

Our re-design includes more regional customization, the addition of on-air talent and more ways to participate in the site—all factors that have contributed to a steady increase in website traffic.

This approach has made the site one of the most visited in Canada—in the last year it delivered over 38 million page views against a highly desirable audience.

Get a snapshot of the SPORTSNET.CA Audience Profile


SPORTSNET.CA Client Value

Sportsnet.ca can not only offer a highly desirable demographic, skewed towards the 18 - 49 year old male, but can further target this demographic to be sports-specific or region-specific.

Benefits to the clients include:

	The opportunity for section or an interactive sponsorship with a specific sport.
	Integrated campaigns allowing for both on-air and online exposure
	Turn-key solutions to running promotions and contests through design and set-up, on-going maintenance, winner selection and notification.
	Additional methods for showcasing their products, linking to their own site, and the opportunity to provide samples of their product to a targeted demographic.
	Opportunities to create campaigns driving traffic directly to the client’s store.

Seeing the quick response rates and testimonials thanking us for the chance to win a great prize proves that our fans appreciate the promotions and contests!


SPORTSNET.CA Connection

Connecting with fans at a deeper level is what www.sportsnet.ca is all about. But it's also about making the connection with your brand. That's why we support all the latest rich media creative and offer segmentation and one-to-one marketing possibilities on a permission basis.

We also offer great flexibility in creating unique content for sponsor and have a dedicated sales and marketing team that can work with you at the planning stage to create on-line content that speaks directly to your audience.