Digital

Ad Units	File Size	File Format(s)	Functionality	Additional Info
728x90 - Leaderboard	40K max	gif/jpg/swf/ 3rd party vendor	Animation: up to 30 seconds and a maximum of 3 rotations Flash: Maximum 30 frames/second, up to and including Flash 8.0. Backup gif or jpg required. Click must open new browser (see detailed Flash instructions).	n/a
160x600 - Skyscraper
300x250 - Big Box
300x600 - Billboard
300x60	40K max	gif/jpg	Animation: None, must be static image	n/a

Ad Units	File Size	File Format(s)	Functionality	Additional Info
728x90 - Leaderboard	40K initial load. 2.2 mb progressive load	3rd party vendor (see below for a list of approved vendors)	Animation: up to 30 seconds and a unlimited during user interaction Flash: Maximum 30 frames/second, up to and including Flash 8.0. Backup gif or jpg required. Click must open new browser (see detailed Flash instructions). Audio: User-initiated on click only. A functioning on/off button is required. In-unit volume control is optional. Other: Replay button recommended	n/a
160x600 - Skyscraper
300x250 - Big Box
300x600 - Billboard
728x90 - Expandable Leaderboard (expands down to 728x360)				Expandable media can only expand upon user interaction. If expaning on roll-over, must retract on roll-off. Call to action to expand recommended so user understands ad functionality. Must include close "x" button top right, Arial 16 pt
300x250 - Expandable Big Box (expands left to 300x600)
Top Layer/Interstitial 500x500 transparent stage size)
Transitional	80K initial load. 2.2 mb progressive load		Animation: Up to 7 seconds floating. Must include close "x" button, top right Arial 16 pt. 500x500 transparent stage size. Flash: Maximum 30 frames/second, up to and including Flash 8.0. Backup gif or jpg required. Click must open new browser (see detailed Flash instructions). Audio: User-initiated on click only. A functioning on/off button is required. In-unit volume control is optional.	Recommended that Top layer ads not be built in standard ad sizes. Ad must disappear off page or (if a combo unit) must disappear into another ad unit
300x60				n/a

Ad Units	File Size	File Format(s)	Functionality	Additional Info
105x38 - Fantasy & Games	5K max	gif/jpg	Animation: None, must be static image	n/a
105x38 - Contests	5K max	gif/jpg	Animation: None, must be static image	n/a

Additional Ad Guidelines

Creative Submissions Consolidated creative files must be sent to rmionlinecreative@rci.rogers.com and your Account Manager 3 full business days in advance of the campaign start date for standard ad creative, and 5 full business days in advance of the campiagn start date for rich media format ad creative. The subject should state the advertiser name, the campaign name and the assigned IO number (see top right of your contract).Email must include the destination url for your ad units if you are submitting standard format ad creative. Approved 3rd Party Vendors Rogers Digital Media works with many 3rd party vendors. If you are working with a 3rd party vendor not listed, please contact your Account Manager. Please also check with your Account Manager to consult what ad placements support these formats. Doubleclick Pointroll EyeWonder Klipmart eyeReturn Eyeblaster Exceptions Rogers Digital Media does NOT support any of the following: Pop-up or Pop-under ads Ads with audio on. Except for Video ads in a Video Channel, ALL audio must be initiated by the user, on click

Naming Conventions All creative files must be named using the following format: Naming Convention, Ad Creative - language_size_client_campaign_creatie version Example: en_300x250_gm_cadillac_c01.swf Naming Convention, Ad Tags - language_size_client_campaign_tag version Example: en_300x250_gm_cadillac_t01.txt The c01 or t01 at the end of either an ad creative or ad tag, stands for "creative version one" or "tag version one". Any time ad creative is revised and resent, the version should be changed to c02, c03, etc., to ensure the correct ad is trafficked. Building Flash How to create an Adobe Flash button with a dynamically assigned URL that will track clicks with an adserver: Create a new empty layer at the very top of the layer list (optionally called ClickTAG) Draw a box and size it so that it that covers the entire advertisement. Covert the box into a button symbol. (also optionally called ClickTAG) Set the box to be transparent by changing the alpha blend to 100% Open the actions for the button and paste in the Universal ClickTAG code for at the following URL http://www.iabcanada.com/clicktag/UniversalClickTAG-V1.0.txt